SatuSehat (Indonesian for "one health"), formerly PeduliLindungi (roughly "care to protect"), is a national integrated health data exchange platform, jointly developed by the Indonesian Ministry of Communication and Information Technology (Kemenkominfo), in partnership with Committee for COVID-19 Response and National Economic Recovery (KPCPEN), Ministry of Health (Kemenkes), Ministry of State-Owned Enterprises (KemenBUMN), and Telkom Indonesia. The SatuSehat platform aims to facilitate data accessibility and service efficiency for health providers and the government, and assist the public as a tool to access their own electronic medical record data. This app was the official COVID-19 contact tracing app used for digital contact tracing in Indonesia, and originally known as TraceTogether but later changed because Singapore had its app using the same name. == Implementation == On 23 August 2021, Coordinating Minister for Maritime and Investments Affairs, Luhut Binsar Panjaitan, encouraged the government to make this app a mandatory requirement before using public transportations, such as train, bus, ferry, and plane. Furthermore, citizen must have installed the app before entering shopping malls, factories, and sport venues. Every person who have received at least a dose of vaccine will receive a vaccine card and vaccination certificate which can be downloaded from the app. In December 2022, with the revocation of PPKM (Community Activities Restrictions Enforcement) starting from 1 January 2023, Ministry of Health issued a statement that the usage of the app is not a governmental mandatory requirement as it used to be. === Transition into a citizen health app === On 7 September 2022, it was announced that the app would be modified to become a citizen health app, capitalising on the reach of the app and the existing work done around the app. On 28 February 2023, the authorities announced that the app was rebranded to SATUSEHAT Mobile (lit. 'OneHealth Mobile'), with existing users needing to update the PeduliLindungi app and re-synchronise their COVID-19 related health information. The re-branded app would eventually be an all-in-one health service and records retrieval app for Indonesians. == Controversy == It was reported that the app requires continuous access to the phone's files, media, and GPS, which quickly drains the battery. Allowing location access only during use or denying it altogether will render the app unusable. This stands in stark contrast to COVID-19 apps used in other countries that only utilize Bluetooth and do not require any additional permissions. In September 2021, stored personal data of at least 1.3 million Indonesian residents were leaked online, including the vaccine certificate of President Joko Widodo. The data leak was also reported on eHAC (electronic Health Alert Card), a mandatory app used for air passengers.
OpenPipeline
openPipeline is an open-source plug-in for Autodesk Maya that is designed to assist in a Production Pipeline structure and Computer animation. == Development == Created in Maya Embedded Language, openPipeline was initiated at Eyebeam Atelier and further developed at Pratt Institute in the Digital Arts Lab. The initial release date was December 28, 2006. == Contributors == Rob O'Neill (Creator) Paris Mavroidis Meng-Han Ho
Data preservation
Data preservation is the act of conserving and maintaining both the safety and integrity of data. Preservation is done through formal activities that are governed by policies, regulations and strategies directed towards protecting and prolonging the existence and authenticity of data and its metadata. Data can be described as the elements or units in which knowledge and information is created, and metadata are the summarizing subsets of the elements of data; or the data about the data. The main goal of data preservation is to protect data from being lost or destroyed and to contribute to the reuse and progression of the data. == History == Most historical data collected over time has been lost or destroyed. War and natural disasters combined with the lack of materials and necessary practices to preserve and protect data has caused this. Usually, only the most important data sets were saved, such as government records and statistics, legal contracts and economic transactions. Scientific research and doctoral theses data have mostly been destroyed from improper storage and lack of data preservation awareness and execution. Over time, data preservation has evolved and has generated importance and awareness. We now have many different ways to preserve data and many different important organizations involved in doing so. The first digital data preservation storage solutions appeared in the 1950s, which were usually flat or hierarchically structured. While there were still issues with these solutions, it made storing data much cheaper, and more easily accessible. In the 1970s relational databases as well as spreadsheets appeared. Relational data bases structure data into tables using structured query languages which made them more efficient than the preceding storage solutions, and spreadsheets hold high volumes of numeric data which can be applied to these relational databases to produce derivative data. More recently, non-relational (non-structured query language) databases have appeared as complements to relational databases which hold high volumes of unstructured or semi-structured data. == Importance == The scope of data preservation is vast. Everything from governmental to business records to art essentially can be represented as data, and is amenable to be lost. This then leads to loss of human history, for perpetuity. Data can be lost on a small or independent scale whether it's personal data loss, or data loss within businesses and organizations, as well as on a larger or national or global scale which can negatively and potentially permanently affect things such as environmental protection, medical research, homeland security, public health and safety, economic development and culture. The mechanisms of data loss are also as many as they are varied, spanning from disaster, wars, data breaches, negligence, all the way through simple forgetting to natural decay. Ways in which data collections can be used when preserved and stored properly can be seen through the U.S. Geological Survey, which stores data collections on natural hazards, natural resources, and landscapes. The data collected by the Survey is used by federal and state land management agencies towards land use planning and management, and continually needs access to historical reference data. == Related Concepts == In contrast, data holdings are collections of gathered data that are informally kept, and not necessarily prepared for long-term preservation. For example, a collection or back-up of personal files. Data holdings are generally the storage methods used in the past when data has been lost due to environmental and other historical disasters. Furthermore, data retention differs from data preservation in the sense that by definition, to retain an object (data) is to hold or keep possession or use of the object. To preserve an object is to protect, maintain and keep up for future use. Retention policies often circle around when data should be deleted on purpose as well, and held from public access, while preservation prioritizes permanence and more widely shared access. Thus, data preservation exceeds the concept of having or possessing data or back up copies of data. Data preservation ensures reliable access to data by including back-up and recovery mechanisms that precede the event of a disaster or technological change. == Methods == === Digital === Digital preservation, is similar to data preservation, but is mainly concerned with technological threats, and solely digital data. Essentially digital data is a set of formal activities to enable ongoing or persistent use and access of digital data exceeding the occurrence of technological malfunction or change. Digital preservation is aware of the inevitable change in technology and protocols, and prepares for data that will need to be accessible across new types of technologies and platforms while the integrity of the data and metadata are being conserved. Technology, while providing great process in conserving data that may not have been possible in the past, is also changing at such a quick rate that digital data may not be accessible anymore due to the format being incompatible with new software. Without the use of data preservation much of our existing digital data is at risk. The majority of methods used towards data preservation today are digital methods, which are so far the most effective methods that exist. === Archives === Archives are a collection of historical documents and records. Archives contribute and work towards the preservation of data by collecting data that is well organized, while providing the appropriate metadata to confirm it. An example of an important data archive is The LONI Image Data Archive, which is an archive that collects data regarding clinical trials and clinical research studies. === Catalogues, directories and portals === Catalogues, directories and portals are consolidated resources which are kept by individual institutions, and are associated with data archives and holdings. In other words, the data is not presented on the site, but instead might act as metadata and aggregators, and may administer thorough inventories. === Repositories === Repositories are places where data archives and holdings can be accessed and stored. The goal of repositories is to make sure that all requirements and protocols of archives and holdings are being met, and data is being certified to ensure data integrity and user trust. Single-site Repositories A repository that holds all data sets on a single site. An example of a major single-site repository the Data Archiving and Networking Services which is a repository which provides ongoing access to digital research resources for the Netherlands. Multi-Site Repositories A repository that hosts data set on multiple institutional sites. An example of a well known multi-site repository is OpenAIRE which is a repository that hosts research data and publications collaborating all of the EU countries and more. OpenAIRE promotes open scholarship and seeks to improves discover-ability and re-usability of data. Trusted Digital Repository A repository that seeks to provide reliable, trusted access over a long period of time. The repository can be single or multi-sited but must cooperate with the Reference Model for an Open Archival Information System, as well as adhere to a set of rules or attributes that contribute to its trust such as having persistent financial responsibility, organizational buoyancy, administrative responsibility security and safety. An example of a trusted digital repository is The Digital Repository of Ireland (DRI) which is a multi-site repository that hosts Ireland's humanity and social science data sets. === Cyber Infrastructures === Cyber infrastructures which consists of archive collections which are made available through the system of hardware, technologies, software, policies, services and tools. Cyber infrastructures are geared towards the sharing of data supporting peer-to-peer collaborations and a cultural community. An example of a major cyber-infrastructure is The Canadian Geo-spatial Data Infrastructure which provides access to spatial data in Canada.
Azuqua
Azuqua is an American cloud-based integration and automation company headquartered in Seattle, Washington. As such, they integrate SaaS applications and create automations that are designed to eliminate manual work. Azuqua's platform has the ability to set up workflows between multiple applications so disparate teams can stay in the loop. Azuqua's customers include companies such as Charles Schwab, General Electric, General Motors, HubSpot, and Airbnb. == History == Nikhil Hasija and Craig Unger founded Azuqua in 2011. In 2013, the team participated in Techstars Microsoft's Windows Azure Accelerator, a Seattle-based incubator that helps entrepreneurs gain traction through deep mentor engagement and rapid iteration cycles. Azuqua announced in 2014 that they have received their Series A funding from Ignition Partners which amounted to $5 million. 2017 included a 65% growth in new customers, a doubling of new SaaS connectors, and a 50% growth in overall employee headcount. Azuqua also received their Series B funding which totaled to $10.8 million. This funding was led by Insight Ventures Partners, with DFJ and Ignition Partners also joining the round In March 2018, Azuqua hired Todd Owens as CEO. Owens was previously CEO of Appuri, a customer data platform. Hasija has transitioned to the role of Chief Product Officer. Azuqua also hired on Dan Kogan who has taken on the role of Chief Marketing Officer. Kogan previously worked at Tableau, a BI and analytics company, as a Senior Director of Product Marketing. Okta acquired Azuqua in 2019. == Product Description/Features == Logic Library: Logic functions that can be used for data processing, branching logic, and business rules Drag and Drop Visual Designer: No-code visual designer Use of API's for each cloud service a business is using to allow the various apps to communicate and share data API Publishing: Integrations and automations can be made available as secure endpoints, webhooks, or open services Connector Builder: Build a connector to an application Connector Library: Pre-built connectors to SaaS applications Error Handling: Automations that execute when an error is detected
Harvest now, decrypt later
Harvest now, decrypt later (HNDL) is a surveillance strategy that relies on the acquisition and long-term storage of currently unreadable encrypted data awaiting possible breakthroughs in decryption technology that would render it readable in the future—a hypothetical date referred to as Y2Q (a reference to Y2K), or Q-Day. The most common concern is the prospect of developments in quantum computing which would allow current strong encryption algorithms to be broken at some time in the future, making it possible to decrypt any stored material that had been encrypted using those algorithms. However, the improvement in decryption technology need not be due to a quantum-cryptographic advance; any other form of attack capable of enabling decryption would be sufficient. The existence of this strategy has led to concerns about the need to urgently deploy post-quantum cryptography; even though no practical quantum attacks yet exist, some data stored now may still remain sensitive even decades into the future. As of 2022, the U.S. federal government has proposed a roadmap for organizations to start migrating toward quantum-cryptography-resistant algorithms to mitigate these threats. This new version of Commercial National Security Algorithm Suite uses publicly-available algorithms and is allowed for government use up to the TOP SECRET level. == Terminology and scope == The term “harvest now, decrypt later” encompasses various surveillance or espionage operations in which ciphertext or encrypted communications are collected today with the view that they may one day be decrypted, given sufficient advances in computing power or cryptanalysis. The abbreviation HNDL is sometimes used in technical and policy documents. The “Y2Q” (or “Q-Day”) label draws an analogy to the Y2K date-change issue, emphasising a potential future point at which current cryptography may collapse. The strategy is particularly relevant for data with long confidentiality lifetimes, such as diplomatic communications, personal health records, critical infrastructure logs, or intellectual property. == Mitigation strategies == The primary defense against HNDL attacks is the transition to post-quantum cryptography (PQC), which utilizes algorithms believed to be secure against quantum computer attacks. However, because PQC protects the data payload digitally, rather than the transmission itself, the encrypted data can still be harvested and stored. A complementary approach involves physical layer security (also known as optical layer encryption or photonic shielding). Unlike algorithmic encryption, this method modifies the optical waveform itself—often by burying the signal within optical noise or using spectral phase encoding—to render the transmission unrecordable by standard receivers. By preventing the attacker from capturing a valid signal in the first place, this approach aims to eliminate the "harvest" phase of the threat. Commercial implementations of harvest-proof optical encryption have been developed by firms such as CyberRidge to secure long-haul fiber networks. Field trials have demonstrated 100 Gbps throughput over legacy DWDM networks using this method.
Tradeshift
Tradeshift is a cloud based business network and platform for purchase-to-pay automation, supply chain payments, marketplaces, virtual cards and supply chain financing. Its 2018 round of funding, led by Goldman Sachs, raised US$250 million at a valuation of $1.1 billion, giving the company unicorn status. Tradeshift is headquartered in San Francisco, California and has offices in London, Copenhagen, Bucharest and Kuala Lumpur. Tradeshift has reprocessed over $1 trillion USD through transactions on its network. == History == Tradeshift was founded in 2010 by Christian Lanng, Mikkel Hippe Brun, and Gert Sylvest. Inspiration for Tradeshift came after they created the world's first large scale peer-to-peer infrastructure for an e-business called NemHandel. The founders also had leading roles (Governing board member, Technical Director) in the European Commission project PEPPOL inside the European Union. In 2010, the Tradeshift platform launched in May in Copenhagen. Tradeshift won the European Startup Awards in the category of "Best Business or Enterprise Startup." In 2011, Tradeshift made its app marketplace available. In 2012, Tradeshift moved their headquarters from Copenhagen to San Francisco. In 2013, Tradeshift opened an R&D center in Suzhou, China. Tradeshift opened an additional office in London. And LATAM e-invoicing capabilities were added through partnership with Invoiceware. In 2014, Tradeshift expanded with offices in Tokyo, Paris, and Munich. The EU Commission officially approved the Universal Business Language (UBL) data format – a format Tradeshift supports – as eligible for referencing in tenders from public administrations. In 2015, Tradeshift won the Circulars "Digital Disruptor" Award at the WEF conference in Davos, Switzerland. Tradeshift also acquired product information management company Merchantry, and launched e-procurement and supplier risk management solutions. In 2016, Tradeshift acquired Hyper Travel and secured a $75 million series-D round funding. In 2017, Tradeshift acquired IBX Business Network and launches Tradeshift Ada. In 2018, Tradeshift secured a $250 million series-E round funding. and launched Blockchain Payments, the latter as part of Tradeshift Pay. In December 2018 Tradeshift acquired Babelway, an online B2B integration platform. The acquisition added three new office locations to Tradeshift (Salt Lake City, Louvain-la-neuve, Belgium, Cairo Egypt). In Q3 2018, Tradeshift reported year-over-year revenue growth of 400%, new bookings growth of 284%, and gross merchandise volume (GMV) growth of 262%. New total contract value also grew by US$47 million. Additionally, it added 27 new customers including Hertz, Shiseido, ECU and multiple Fortune 500 companies. In July 2023, HSBC and Tradeshift announced an agreement to launch a new, jointly owned business focused on the development of embedded finance solutions and financial services apps. As part of the agreement, HSBC made a $35 million investment into Tradeshift and joined its board. The agreement was part of a funding round which is expected to raise a minimum of $70 million from HSBC and other investors. The new joint venture will allow HSBC and Tradeshift to deploy a range of digital solutions across Tradeshift and other platforms. This includes payment and fintech services embedded into trade, e-commerce and marketplace experiences. In September 2023, CEO Lanng was fired for "gross misconduct on multiple grounds," including "allegations of sexual assault and harassment." Tradeshift was alleged to have fired his accuser after she complained to the company's human resources department, its co-founders and members of its board of directors about his abuse. == Financials == The company's valuation as of May 2018 was $1.1 billion. Tradeshift is now considered a unicorn, and, according to Bloomberg, will not need any further funding. Jan 14, 2020, Tradeshift announced that they had raised $240 million in Series F finance. == Acquisitions == In 2015, Tradeshift acquired product information management company Merchantry. Merchantry is a retail product information management (PIM) software for multi-vendor ecommerce retailers. In 2016, Tradeshift acquired Hyper Travel. Hyper Travel is a travel management service that allows customers to access travel agents via its native messaging apps, SMS, and email. In 2017, Tradeshift acquired IBX Group. In 2018, Tradeshift acquired Babelway, an online B2B integration platform.
Viral marketing
Viral marketing is a business strategy that uses existing social networks to promote a product or service on social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral". Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company web page or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass it along through e-mail or posting it on a blog, web page or social media profile. Viral marketing may take the form of video clips, advergames, ebooks, brandable software, images, text messages, email messages, or web pages. The most commonly utilized transmission vehicles for viral messages include pass-along based, incentive based, trendy based, and undercover based. However, the creative nature of viral marketing enables an "endless amount of potential forms and vehicles the messages can utilize for transmission", including mobile devices. The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period. The term "viral marketing" has also been used pejoratively to refer to stealth marketing campaigns—marketing strategies that advertise a product to people without them knowing they are being marketed to. == History == The emergence of "viral marketing", as an approach to advertisement, has been tied to the popularization of the notion that ideas spread like viruses. The field that developed around this notion, memetics, peaked in popularity in the 1990s. As this then began to influence marketing gurus, it took on a life of its own in that new context. The brief career of Australian pop singer Marcus Montana is largely remembered as an early example of viral marketing. In early 1989, thousands of posters declaring "Marcus is Coming" were placed around Sydney, generating discussion and interest within the media and the community about the meaning of the mysterious advertisements. The campaign successfully made Montana's musical debut a talking point, but his subsequent music career was a failure. The term is found in PC User magazine in 1989 with a somewhat differing meaning. It was later used by Jeffrey Rayport in the 1996 Fast Company article "The Virus of Marketing", and Tim Draper and Steve Jurvetson of the venture capital firm Draper Fisher Jurvetson in 1997 to describe Hotmail's practice of appending advertising to outgoing mail from their users. Doug Rushkoff, a media critic, wrote about viral marketing on the Internet in 1996. Bob Gerstley wrote about algorithms designed to identify people with high "social networking potential." Gerstley employed SNP algorithms in quantitative marketing research. In 2004, the concept of the alpha user was coined to indicate that it had now become possible to identify the focal members of any viral campaign, the "hubs" who were most influential. Alpha users could be targeted for advertising purposes most accurately in mobile phone networks, due to their personal nature. In early 2013, the first ever Viral Summit was held in Las Vegas. == Factors == Marketer Jonah Berger defines six key factors that drive virality, organized in an acronym called STEPPS: Social currency – the better something makes people look, the more likely they will be to share it Triggers – things that are "top of mind" are more likely to be "tip of the tongue" Emotion – when people care, they share Public – the easier something is to see, the more likely people are to imitate it Practical value – people share useful information to help others Stories – like a Trojan Horse, stories carry messages and ideas along for the ride. Another important factor that drives virality is the propagativity of the content, referring to the ease with which consumers can redistribute it. == Psychology == To form deeper connections with viewers and increase the chances of virality, many marketers use psychological principles. They argue that this approach is scientific and can foster an environment where the odds of gaining traction are much higher. People find psychological safety and can develop a sense of trust when more people interact with online content. For this reason, marketers work to develop media that resonates with viewers on a deeper, emotional level as this approach frequently results in higher engagement. This level of interaction serves as a sign of approval, reducing the personal risk that is subconsciously linked to associating oneself with a company or brand’s content. Professor Jonah Berger at the University of Pennsylvania's Wharton School of Business affirms that marketing campaigns that trigger psychological responses linked to strong emotions tend to perform better. In particular, Berger found that positive emotions like happiness, joy, and excitement have more successful share rates than their negative counterparts. This outcome results from the human instinct to respond more positively to content with activating emotions, increasing the desire to share content, which contributes to its virality. Viral marketing utilizes the primitive feeling of frisson to increase their view and share counts. This feeling of excitement is considered powerful because of its ability to cause a physical response. From increased heart rates to full body chills, Professor Brent Coker at the University of Melbourne describes that this approach to marketing triggers a primitive response that immerses the viewer in the content on a deeper level. Researchers Juliana Fernandes from the University of Florida and Sigal Segev from the Florida International University also found that people are more inclined to share emotional campaigns over those that are heavily informational. They claim that consumers do not often care to learn about a product’s actual features and benefits. Instead, people prefer to be immersed in experience-based content that creates an emotional impact. Companies and brands can benefit from treating their content in this manner and go viral more frequently than those who do not. Social proof is another psychological phenomenon that impacts viral content. Experts in this field argue that it is a natural instinct to want to behave similarly to others because it results in positive validation. This phenomenon explains the human need to conform, so marketers focus on creating engaging content that encourages interactions and causes a snowball effect. This subconsciously influences people to like, comment, and share if they already see others doing the same. Social proof goes further by providing people with a form of social currency. When individuals interact with and share content, they become associated with the topics at hand. People naturally tend to perceive one another, and this pattern carries over to the digital world. As a result, many people tend to be vigilant about the viral marketing they engage with, since they want to be perceived positively. Companies and brands have the opportunity to develop social currency themselves by aligning with their target audiences and creating marketing campaigns that fit their interests or match their values. == Methods and metrics == According to marketing professors Andreas Kaplan and Michael Haenlein, to make viral marketing work, three basic criteria must be met, i.e., giving the right message to the right messengers in the right environment: Messenger: Three specific types of messengers are required to ensure the transformation of an ordinary message into a viral one: market mavens, social hubs, and salespeople. Market mavens are individuals who are continuously 'on the pulse' of things (information specialists); they are usually among the first to get exposed to the message and who transmit it to their immediate social network. Social hubs are people with an exceptionally large number of social connections; they often know hundreds of different people and have the ability to serve as connectors or bridges between different subcultures. Salespeople might be needed who receive the message from the market maven, amplify it by making it more relevant and persuasive, and then transmit it to the social hub for further distr